Social media is an invaluable communication channel. Social media platforms are also growing in popularity, with 4.80 billion active users reported globally. Not all industries are compatible with this media, asphalt contractors is a good example, but products and services that are “social-media-friendly” can benefit tremendously. Social media offers superior targeting. Age, sex, location, interests are known variables, making your marketing dollars far more efficient.
With 3 billion users—most everybody is still on Facebook. If you’re not on Facebook, your absence isn’t felt. Even with recent troubles, Facebook appears “too big to fail.” Will it fail? Maybe someday, but not tomorrow, not next summer. Time spent on Facebook continues to fall as overall social media usage grows and younger users continue to flock to TikTok and Snapchat.
Twitter remains a platform for fast paced, real-time news broadcasting and information sharing. Most people are visiting Twitter to consume, rather than create. Data shows that 10% of Twitter users are responsible for 92% of the tweets. About 48% of users go to twitter for news, about 33% follow a company or brand. Twitter has about 370 million users worldwide, attracting about a quarter of Americans.
LinkedIn is the business and employment focused platform. With over 900 million users worldwide, LinkedIn attracts about 200 million Americans, publishing professional profiles, networking, and sharing content. This is where more highly-educated urbanites with more sizable incomes can be reached and the best network for B2B content marketing.
Over 100 million photos and videos are shared on Instagram every day! Instagram has passed the 1 billion active user mark and is the 4th most used social media platform worldwide. If you have photographic content to offer, get in there. I’m not sure how else to say it.
Pinterest is the go-to platform for food, fashion, and home decor inspiration. It has 445 million users worldwide but this number continues to shrink. 98% of users have tried something they’ve seen on Pinterest.
Snapchat is full of millennials. A mind-boggling 3 billion photos and videos are shared on Snapchat a day by about 300 million active users. 78% of them are under the age of 24. The advertising feature allows you to present your brand in short movie snippets. One billion movies are displayed daily, a fantastic way to connect with this audience.