Growing sales is the result of integrated marketing initiatives that snowball into building a robust customer engagement and experience platform.
Look better than your competition. Elevate your design standards, tailor your tone and messages to the customer, leverage both verbal and nonverbal communication. Strong brands communicate specific intellectual and emotional touch-points with powerful effects. Problem brands get stuck inside internal agendas, leaving the audience bored, confused, or skeptical. It’s better to define the desired take-away, and with a dash of flair, reverse engineer an inspired solution.
Today’s customer will visit your site before reaching out directly. It’s here we really need to shine. Deliver the brand, continue conversations initiated in marketing campaigns, anticipate all the important questions, provide clear calls-to-action, and deliver a positive user experience. Do all that, customers will trust you. Do it better than your competition, customers will choose you.
Clear communication is critical. Easy-to-understand and interesting content goes a long way in any market. Appropriate tones for consumers can vary widely, from sober to comic. Clear and genuine messaging connects. Cliches and boilerplate messaging falls on deaf ears.
Informed decisions are good decisions. It’s useful to incorporate data and market intelligence. We collect and analyze performance data, trends and industry best practices. We systematically identify the market need, market size, and existing competition. Then we organize and deliver this information, and help you interpret its significance.
Most customers start their research on the internet. Businesses need to index well on the search engines. Search engine optimization (SEO) involves tailoring your website with a keyword strategy and cultivating inbound links.
In competitive markets getting to the top of page one may not be realistic organically. Search engine marketing and pay per click (PPC) advertising guarantees instant results. This involves graphic display and text-based search ads for both desktop and mobile markets. Geographic, demographic, and interest-based targeting greatly optimize your reach. You don’t have to pay for impressions, just for clicks. Exhaustive metrics facilitate learning how customers react and engage with online content, informing future endeavors. New campaigns, including re-marketing initiatives can be added on-the-fly, and budgets can be optimized and adjusted in real time.
The number of people on Facebook today demands that we treat the platform with respect and leverage it to our benefit. In the future, Facebook’s importance may diminish, but that’s not going to happen this year, or next year. Other networks include: Instagram, LinkedIn, Trip Advisor, Angie’s List, Yelp, YouTube, Pinterest, Etsy, Twitter, and there’s more. We provide strategy and support to determine which of these platforms are most valuable for your business, and help you take advantage of them.
Touchpoints are the moments when customers interact with a business. Outline the journey that leads to a purchase, and define the critical touchpoints throughout the life cycle of a consumer. Address the messaging, imagery, and calls-to-action required at each juncture, then develop and optimize a communication system that maximizes new client conversions and repeat business.
Online reviews directly impact initial impressions and your business. Managing online reputation requires monitoring and protecting your online presence, responding appropriately to negative posts, and cultivating positive reviews.
A click, website visit, download, or newsletter opt-in doesn’t always coincide with a sale. Lead nurturing is the process of furthering the relationship with a prospective customer, continuing the engagement conversation, and finally closing the deal. This can be facilitated with email, direct mail, print collateral, swag, phone calls, special events, and other initiatives.
Tradeshows & Events
Industry tradeshows and special events can be some of the most expensive ways to promote your business, so it’s even more important that you’re on your A game. Booth design, print collateral, give-aways, and follow-up communication need to be meticulously designed to have maximum impact in a saturated environment. The long-term results of a successful convention are not to be underestimated.
Publicity shapes public perception, and can greatly contribute to building authority and trust in the digital space. When effective, it reaches a broad audience with maximum impact and minimal investment. Develop your story angles based on defined objectives before making your pitch. PR complements the overall communication strategy, and greatly benefits inbound link building. As your business grows PR naturally becomes more important within the marketing mix.
Assessment & Optimization
Is it working? Are we on track? Where can we do better? We track sales, traffic, and mark trends. We calculate ROI, identify opportunities, shut down underperforming initiatives and expand on successful promotions. Maximizing your marketing dollar is an ongoing process.