Genoma International offers genomic testing, analysis, education, and certification programs for clinicians. By accessing genomic data, healthcare professionals can create personalized interventions specifically tailored to a patient’s unique biochemistry.
At the time of our engagement, the company had multiple websites and brands that were not functioning as a coherent whole. We rebranded the company, consolidate four websites into one system, integrated an efficient e-commerce platform to support continuous growth, and developed a communication program catering to both clinicians and patients. We helped to launch a corporate wellness initiative, which included a trade show booth, a white paper, and collateral. Our engagement put the company on a more solid foundation for future efforts, and realized a 38% growth in sales over 12 months.