Interim HealthCare is a home care provider in Albuquerque, New Mexico. The goal of our engagement was to raise brand awareness and increase the company’s share in a growing, but highly competitive and cost sensitive market.
Online visibility, compelling messaging, and an intuitive, positive customer experience were the cornerstones of our strategy. We refined website content, messaging, imagery, and print collateral, providing a more compelling and complete customer experience. Our online marketing campaign quadrupled the amount of website traffic. To better manage the increase number sales leads, we implemented a lead management solution that streamlined the lead nurturing processes, and a semi-automated communication program to increase conversion rates.