Interim HealthCare

Increasing Market Share

Interim HealthCare is a home care provider in Albuquerque, New Mexico. The goal of our engagement was to raise brand awareness and increase the company’s share in a growing, but highly competitive and cost sensitive market.

TOP-LEVEL MESSAGING Existing branding was a vague, and could have represented general practitioners, dialysis, or any other medical specialty. We met this challenge by refining all top-level messaging, boiling value propositions down to compelling essentials.

Online visibility, compelling messaging, and an intuitive, positive customer experience were the cornerstones of our strategy. We refined website content, messaging, imagery, and print collateral, providing a more compelling and complete customer experience. Our online marketing campaign quadrupled the amount of website traffic. To better manage the increase number sales leads, we implemented a lead management solution that streamlined the lead nurturing processes, and a semi-automated communication program to increase conversion rates.

ONLINE ADVERTISING Online ads, tailored by region and search terms, quadrupled our client’s web traffic, delivering a quality stream of potential clients.
MARKET SEGMENTS After identifying specific needs and segments within the home care market, we developed custom collateral, landing pages, online ads, and specific calls-to-action tailored to each type of customer.