TAI Modern

Two companies become one

TAI Modern is the merger of two Santa Fe-based galleries, one with a contemporary art foundation, and the other with a particular focus on Japanese bamboo art. TAI Modern engaged us to develop their new branding, stationery, website, signage, and select advertising.

BRANDING The new logo used signature elements from the two original brands, and achieved a balanced synthesis, maximizing continuity for both client bases.

To raise awareness about their unique collections, increase website visits, and generate leads, we have deployed a comprehensive content marketing initiative, including pay-per-click and social media campaigns, raising baseline web traffic by more than 1,000%.

PRINT TAI Modern invests premium placements, such as full page ads in Art In America.