97% of customers search online to find local businesses. 88% of local searches from a mobile device contact or visit the business within 24 hours. That’s good news! Considering also, that 46% of all Google searches are local searches, why attempt to conquer the nation when there’s low hanging fruit right outside your door?
Local marketing targets customers within a certain radius from your physical business location or area of service. Here’s how to take advantage:
Invest In a Mobile-Friendly Website: If you haven’t already done it, this is the place to start and the foundation for the success of any other initiative you decide to engage in.
Setup A Google My Business Account: This is how to connect with customers in Google Search and Google Maps, enabling easy calling, messaging, directions, and reviews.
Localize Your Website: Location-based terms and make your content relevant to local consumers. Whatever tone you set, stay consistent across all communication channels, social media and online ads.
Claim Third-Party Listings: Maintaining your listing on Yellow Pages, Yelp, Tripadvisor, Healthgrades, Yelp, etc. Industry-specific sites add to your internet presence, domain authority, and improve search engine rankings.
Localize Google Ads: Targeting the geographic areas and demographics most relevant to your business. Integrate local keywords into your search engine strategy and ad content.
Localize Social Media: Set a location in your profile, tag the location of each post, and use local hashtags.
Leverage Local Media: Leverage local PR opportunities, radio advertising, event sponsorships, and select print advertising.
Leverage Your Online Store: Drive online shoppers to your store with locals only promotions or coupons.
Local marketing tools broaden your reach, boost search rankings and online traffic, make your phone ring, and bring new customers through the door.