WHO ARE THEY?
Understanding your customer’s demographics, motivations, and vocabulary is critical. Businesses know their products inside out, but this perspective doesn’t always resonate with consumers. Effective marketing begins with an “outside in” approach, stepping into the customer’s shoes, with compelling visuals and messages that are relatable.
CONNECT WITH CUSTOMERS
WHERE ARE THEY?
There are many types of customers, and more than one way to reach them. Some are found on social media, others can be reached with a Google campaign or online advertising. Sometimes signage, trade shows, events, or direct mail campaigns are effective. Understanding where your customers are identifies which channels deliver the biggest bang for your marketing dollar.
MAKE THE RIGHT IMPRESSION
We only get a few moments to capture someone’s attention, so every second counts. When the brand experience inspires a positive emotional reaction, and engagement is easy and clear, the mindful consideration of every detail along the customer journey will maximize sales.
GROW YOUR BASE
Repeat customers are the foundation of a successful business. As marketing efforts increase the number of new transactions, don’t lose sight of this precious asset. Stay in touch, keep your customer base involved, informed, and coming back for more.