Email Marketing

No matter what it is you are marketing, which age group you are targeting, or where they are located, email remains a highly effective way to reach your audience. Here’s why:

  • Over 90% of people over the age of 15 use email—even 75% of teenagers (15-19)
  • 99% of Americans check email daily
  • Email marketing is 40 times more effective in reaching targeted customers than social media

Average engagement rates on Facebook, Instagram, and Twitter are just under 0.6%. Compare that to average email open rates of 22.86% and click-through rates of 3.71%. That’s just average ones. Really good emails can do even better than that.

Inboxes are busy, crowded, and extremely competitive. We optimize every aspect of the email we send for our clients: the subject line, images, design elements, copy, and call-to-action to make sure they get the attention they deserve.

And while all these details are very relevant for the email’s overall performance, we also need to keep in mind it’s just the first click in the consumer’s journey. Don’t invest in a compelling newsletter to simply drop the recipient onto a generic homepage. Create a custom landing page. Start the conversation in the email and continue it on your website with deeper engagement. Deliver exactly what the customer has shown interest in, and you can increase conversion rates by more than 25%.

Over half of all emails are read and opened on a mobile device, making responsive design a top priority. According to Google, 61% of consumers won’t return to a site that was difficult to navigate on a mobile device, and even worse, 40% will visit a competitor’s site instead.

The more relevant and interesting the content, the stronger the affinity between recipient and sender. The number one reason why people unsubscribe is because the are getting too many uninteresting emails of questionable value. When emails come to your inbox at the right pace, hit the right tone, when they are relatable and relevant, they lead to meaningful interactions. If your message manages to stand out from the hundreds of emails received every day, you have the potential to build higher quality relationships and a much greater chance of converting interest into revenue.