Your website is the single most influencing factor to a consumer’s purchasing decision. The intuitive usability, clarity, overall appearance impact a customer’s impressions about the quality of products or services offered, and quickly determine weather a consumer will engage further, or look elsewhere. Design and content go hand-in-hand—without quality design, your visitors will most likely not take the time to read the content. Without meaningful content, customers are unlikely to take the next step.
When comparing competitive offers, the web experience will often be the determining factor. As the foundation of any comprehensive inbound marketing strategy, the website is ground zero, were you can control the message, provide key content in both short and long forms, and where the purchase transaction is initiated. It is your global storefront, open 24/7/365, and your single most valuable marketing asset.