Your website is where consumers go first. It’s the single most influencing factor in a consumer’s purchasing decision. Usability, clarity, and overall appearance impact a customer’s impression about the quality of products or services offered. Their experience quickly determines whether a consumer will engage further, or look elsewhere.
Design and content go hand-in-hand. Without quality design, visitors don’t take the time to read the content. Without meaningful content, customers are unlikely to proceed any further.
When a potential customers compares you to your competition, the web experience is often the determining factor. It’s the foundation of any comprehensive marketing strategy—ground zero. This is were you can control the message, provide key content in both short and long forms, and initiate transactions. It’s your global storefront, and it’s open 24/7/365. Your website is your businesses’ single most valuable marketing asset.
