Google is so ubiquitous, it’s achieved that rarified status of being both a noun and a verb. They own web traffic. We’re not saying that’s a good thing or a bad thing— it’s probably both—but the sooner you admit Google’s strength, the sooner you can benefit by aligning to their methods.
Organic Search Engine Optimization (SEO)
More than 90% of all web searches happen on Google—that’s 20X Bing and Yahoo combined. Optimizing your website for Google’s crawlers and algorithms is essential to ranking high in relevant searches and driving targeted audiences to your website.
Search Engine Marketing or Google Ads
Google Ads put you on the fast track. If you’re looking to quickly increase website traffic, call volume, or visits to your store or restaurant, Google Ads deliver instant returns, with amazing targeting, and unsurpassed metrics.
A Google business listing engages customers through Google Search and Google Maps. Your profile page enables easy calling, messaging, getting directions, or leaving a review.
Google For Retail
If your business is selling online directly to consumers, a Google merchant center account optimizes showcasing your store and products for Google Shopping and across the rest of the Google platform.
And there’s more: Gmail, Google Drive, Google Docs, Google Calendar—all extremely useful. Many of us incorporate them into our everyday workflow. There is no point in the near or middle future without Google playing a central role in your marketing efforts.